Video branding content was once limited mainly to TV commercials, maybe it played before a movie at the local cinema. With the internet completely surrounding us in 2017, everything has changed. Small brands that might not have the budget for a big ad campaign can still create video content to market themselves and can distribute it globally onlinet, and if your videos are good, you can fins an audience of millions. Video marketing is not limited by the requirements and rules of TV commercials and many genres of web marketing videos have been spawned through the internet. Youtube vlogs, demos, unboxing videos, case studies are all great ways to market your products.
If you are a small to mid sized company you should be utilising video as part of your wider marketing campaign. By this year, it is expected that nearly 3 quarters of all internet traffic will be video releated, so don’t get complacent with the power of video. Here are some great ideas to strengthen your online video presence.
Tell A Story
The most important video you can have on your site is a “brand video.” This will be your digital business card, and it needs to show the world why your you are passionate about your company, your values and why they should choose you over your competitors.
You should address your backstory, company mission statement and what your company offers that no-one else can. Tell the human story at the heart of your company. Be creative with it! Use it as an opportunity to really express why your company is amazing. Audiences can see through shallow fluff pieces and corporate jargon. So be real and genuine!
If a potential customer is visiting your site, it is for one main reason, to learn more. Whether they want to learn more about your product or just the company as a whole, we are driving by wanting to know more. Posting an educational video that can also show off your products is a holy grail of marketing as it is shareable, subtly promotes your business and the viewers are getting something out of it too.
Every business has their area of expertise, so use that knowledge to create an instructional video! You don’t have to give up all your trade secrets, but just a quick snapshot of something that people are interested in can do wonders for your marketing reach.
People are far more likely to listen to a recommendation from a friend than they are from you from someone with a vested interest. Customer testimonials are a brilliant way to spread your message and is a great nudge for customers who are thinking about using your company but just need a final push.
Use customers that have a some authority in their area to film a testimonial, it also helps if they are natural in front of camera. Make it as easy as possible for the person kindly giving you a testimonial, come to them and get it done quickly, they are volunteering for you after all. Testimonial videos will give your company a trustworthy appearance that transfers into sales and more happy customers to give you great feedback.
These three types of video can form a powerful foundation for your companies online video marketing presence. And that is just the start! There are many branding options that can be tailored to each individual business, as every business has something to offer in the realm of video.
If you need to improve your online video presence, contact us today.