New trends in Corporate Video Production

By February 18, 2012 web video One Comment

In the last decade there has been a significant shift in video trends for corporate video. Audiences have changed their viewing patterns and the way they engage with brands and corporations in Melbourne, and all over the world.

In order to know how to interact with your audience and gain their attention, you have to know what the current video trends are. Here are some of the ways that corporate video production has changed and what some of the new video trends are.

Change from one big video to web series

It used to be that a business would create one large scale video that would last them many years. But these days, companies prefer a more episodic approach to video production. They much prefer to create a series of videos to keep their audience engaged and interest past just the single viewing of a individual video.

Businesses are also replacing the email or newsletter type memo style of internal communication, with short news videos from their management or CEO.

From speaking “at” you to speaking “with” you

The internet has taken over almost every aspect of communication, and video is no exception. Instead of a company controlling the message that the viewer gets, the message and distribution of a video is in the hands of the end user.

Social media shares, likes and comments can change how a video is received for better or worse. Engaging with your audience and connecting with your viewers is more important than ever.

From general to more specific

Because videos were fewer and farther between, they had to be more general in their content. With the switch to more episodic video content, web videos have been able to get far more specific. Getting down to the nuts and bolts of the business, it’s philosophy and it’s products.

The real people behind the business

Attitudes towards businesses has changed. They want to see the real people behind the brand, not just beautiful actors and shiny logos. They want to know they are dealing with real people, who are passionate about their business and genuinely want to help them.

By including teammates and management into your web video strategy, you can really connect with your audience on a whole new level. It’s a great way to allow your viewers to better relate to your business and develop a real relationship with your brand.


The shift from one of videos to a series based approach has also affected budgets. While corporate video production and web video production both allow for large scale videos with large budgets, it is more common for smaller videos with smaller budgets to be more common in video content strategies.

Keeping these developing trends in mind when producing your next web video, will help you gain and keep your audiences attention. If you’d like to make a web video for your Melbourne business, big or small, please contact me and my team at

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